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“The entire sensory experience of this apple is just amped up and elevated,” Pashman raved after getting a taste.
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A 2012 report published in the American Society for Horticultural Science found that “114 untrained apple consumers” ranked WA 38 “higher in overall acceptance as well as acceptance of apple flavor intensity, crispness, firmness, and juiciness when compared with Fuji. Those who have tasted the apple seem to like it. The first seedling and its siblings have since been busy growing, maturing and producing fruit-an apple known to experts as WA 38. The following year, the hybrid seeds were germinated and raised in a greenhouse. "It looks really nice-it's a very pretty apple." "Enterprise was chosen really because of its appearance," Kate Evans, professor of horticulture and head of apple breeding at WSU, told Dan Pashman of the podcast Sporkful.
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In 1997, Barrit crossed crossed the pollen of a Honeycrisp with the stigma of an Enterprise, which is not only a disease resistant variety, but also very fetching. According to WSU, he recommended developing new apple types, and launched an apple breeding program at the university. Back in the 1980s, former Washington State University horticulturalist Bruce Barritt became concerned that growers in the state-one of the country’s top apple producers-were focusing too heavily on the Red and Golden Delicious varieties. It’s called the Cosmic Crisp, as Kate Gibson of CBS News reports, and it’s been in development for more than 20 years. But scientists, growers and industry experts are banking on everyone loving their latest creation: a hybrid apple that proponents say strikes the perfect balance between sweetness, acidity, juiciness and crunch-complete with an impressively long shelf life. Some might favor the sharp and tangy Granny Smith, for instance, while others prefer the sweet and juicy MacIntosh. There are plenty of apple varieties available on grocery shelves nowadays, and we all have our preferences.